We are health leaders with over 150 combined years of experience in over 40 countries. We provide actionable strategic solutions for brand development by leveraging innovative technology and flexible analytical tools.

We partner with you to build strategic Rx brand intelligence globally. We provide the best solutions for positioning your brand, including:

• Tracking brand strength and prioritizing marketing strategies
• Determining the optimal message platform
• Pinpointing high value target groups
• Turning qualitative research upside down

Our best practices provide elegant solutions to your business issues. They incorporate cutting edge research and analysis techniques that provide clear, actionable insights. Solutions are flexible and customized to each unique business issue, while allowing you to develop normative metrics that can be tracked across brands and over time.

How we build strategic Rx brand intelligence

As leaders in the field, we have published numerous peer-reviewed journal articles and book chapters and have been quoted in publications as varied as The Economist to peer-reviewed publications such as Diabetes Research and Clinical Practice. Learn more, view the list of publications.

Health Demos: Push The Boundaries of Physician & Patient Engagement

Evaluate Brand Perceptions Virtually
Tag words and images on products with an online magnetic board

Visual Sorting of Attitudes & Messages
Drag and drop allows for more respondent interaction

Flip Through the Pages of a Detail Aid Journal
Measure message recall, breakthrough and stopping power

Rate Attitudes Seamlessly
Sliding the dial allows for more respondent engagement and accuracy

Refine Product Concepts & Communications
Highlight strengths and opportunities for improvement

Practice Experts

Yola Zdanowicz, SVP, Managing Director, Health
Patrick Klein, Senior Vice President
Leigh Frost, Senior Vice President
Jaime Dreyfus, Vice President

Read more on our Research Experts