Rethinking Radio Research

Innovative research tools that help you build your radio brands

The radio sector is entering the most dramatic period of change in its history:

• New audio alternatives are redefining the role played by traditional radio.
• PPM measurement is changing the game and challenging how radio is programmed, marketed and researched.
• At the same time, cost pressures are greater than ever.

Vision Critical provides a new generation of radio research services designed to meet the times. We combine cost effective, sound research practices with pioneering online research technology.

Vision Critical raises the bar for radio research by applying cross-discipline experience and insights that come from working with some of the world’s most well-known and successful brands. The result is a new way of understanding why, in the face of so much change, so many people continue to listen to radio and what makes them choose one station over the other.

How We Can Help

We offer a comprehensive range of research tools for radio, incorporating both online and more traditional methodologies:

• Community Research Panels for Stations and/or Radio Companies
• Media Testing Content Assessment
• Strategic Market Studies
• Format Searches
• Format Optimizers
• Cross-Platform Opportunity Assessments
• Branding Studies For Marketing Strategy Development
• Music Testing of Current and Library Material
• Online Listener Labs and Focus Groups

CONTACT INFORMATION:

Jeff Vidler
Senior Vice-President
+1 416 642 1955
jeff.vidler@visioncritical.com