Technology & Telecom

Matching Ideas with Market Insights

Think your idea is the next killer app? Talk to us first.

In the technology and telecom industries, ideas that are practically guaranteed to be huge hits often turn out to be duds when tested on their intended market.
That’s where we come in, by helping companies separate the blockbuster ideas from the bombs. We help companies ask themselves “Are we inventing a market for a product instead of the other way around?” Understanding the difference between a best wish and a best practice can save you millions.

Of course, our senior level research experts go far beyond preventing product misfires. With cutting edge technologies such as our virtual 3D retail environments, you get valuable feedback on optimizing features, branding, usability, pricing and more. You also reduce the high cost associated with building and distributing real-world prototypes.

Why Choose Us?

Skilled in Consumer and B2B
Whether talking to consumers or C-level executives, we’re experts in tapping into both audiences to help you learn how customers use, select and understand technology.

Global Coverage
Our projects typically cover North America, EMEA and Asia-Pacific. And our worldwide network of research partners provides us with global reach to meet your needs.

Expert-Driven
We only employ senior-level researchers who have deep expertise in technology, including areas like:

Mobile device feature and line optimization
Cloud computing
Unified communications
Retail product merchandising, messaging, and more

Segmentation that Focuses on Meaning, Not Methodology
Using our SegmentPlus approach, we turn hard data into insights that you can use immediately and that your stakeholders can learn on their own and integrate into their day-to-day decisions. View the interactive results of our Technology Segmentation Study to see how.

We’re experts in virtual applications
We’ve been doing virtual modeling longer than some research companies have been in existence. With over 40 R&D staff dedicated to developing these applications, we’ve proven our ability to handle the most challenging assignments.

Practice Experts

Leigh Admirand, Senior Vice President
Kim Arnold, Vice President