Utility & Energy
Restructuring Research in Energy
You’re investing in your infrastructure, but are you investing in your knowledge?
The energy industry is in a significant state of transformation. Increases in demand for energy are outstripping our ability to build new generation and production capacity. Regulators and consumers are calling for accountability. Competition is increasing daily, and new technologies are changing the way energy is consumed. More than ever, business and marketing strategies must be based on fundamental knowledge, not instinct.
Vision Critical’s energy consulting practice provides strategic insight based on leading research solutions to manage change, measure risk, and solve business problems. We provide our clients with knowledge to make informed and sound marketing decisions which drives measurable growth. Our experience includes advising on a wide range of energy-related business challenges, including:
- DSM program evaluation
- New customer acquisition & retention
- Communications testing related to new technologies (such as smart meters)
- Load forecasting
- Corporate reputation & sponsorship evaluation
- Market segmentation
- Bundling/unbundling studies
- Price optimization
- PR/Crisis communications research
Our solutions go beyond the numbers. We provide a true voice of the customer into your organization, empowering you with a concrete understanding of opinions and behaviors. We focus on both big picture strategy as well as narrow tactical issues using the latest in online research techniques.
No other research firm combines the industry knowledge with the latest in research technology to deliver insights into the energy industry. Our tools and techniques include:
- Online community panels for continuous research & insights using SparqTM
- Online communications testing using Media Testing
- Customer satisfaction using Satisfaction Plus
- And many others!
Contact our Energy Sector Experts: