CreativePlus – Enhance Your Ideas

How do you optimize your creative? Test it.

Effective advertising is often thought of as a “black box.” But the secrets of successful ads need not be a mystery. Our system of advertising testing goes far beyond the “pass/fail” assessments of traditional copy testing and gets right to the heart of what worked, what didn’t and why. Working closely with all stakeholders, we distill consumer feedback into insights you can use. The result could help you turn a good ad idea into a blockbuster.

CreativePlus allows you to evaluate TV, radio, print, and web advertisements with a sample of your target market. We measure emotional reactions, comprehension and persuasion, and determine how these responses are driving the success of your advertising. For TV and radio ads, we use the same real-time, emotional reaction technology that powers our ReactionPlus media assessment system. With CreativePlus, you can go beyond the surface reactions to get an in-depth analysis of the consumer response and detailed recommendations for improving the ad.

Why Choose CreativePlus?

Enhance your creative
Get past whether the ad “worked” or not. Understand what was compelling and why.

Refine Ideas
Sometimes good ideas can get lost in the presentation. Our approach helps clarify which ideas have potential and how you can improve them.

Understand Impact
Gain insights into how the ad makes your audience feel and think, and what that means for your brand’s success.

TrackPlus – Measure Your Advertising, Reliably

Is your advertising performing up to par? Find out with TrackPlus.

Gauge the impact of your marketing initiatives with TrackPlus, an interactive ad monitoring system for tracking print, radio, TV, web advertisements and other non-traditional ads. Our advertising research experts can determine how your brand is performing within the competitive environment, when your ad is past its “best before date” and which elements of a marketing initiative are impacting the bottom line most efficiently.

From ad recall to full-blown analysis of ROI, TrackPlus allows you to cover all the bases, with advertising engagement, target assessment, brand health assessment and media optimization. For each, you can take a snapshot of the big picture, or go deep into a detailed examination.

Why Choose TrackPlus?

Why and When
We measure message communication, ad diagnostics and wear out to help you understand why your advertising is or is not working and gives the heads up as to when an ad is becoming less effective.

Fast Turnaround
Want a quick read on how you campaign is performing? Our “flash analysis” delivers insight on your ad or campaign in as little as 3 days.

Comprehensive Reports
Easy-to-read graphical reports let you track ads and brand awareness on multiple levels, and allow you to drill down into specific details relevant to differing stakeholders.