Sparq – The All-In-One Online Research Solution

Get quantitative and qualitative online research from one convenient location

Online research is everywhere. From custom panels to online communities to consumer surveys, the number of choices in front of today’s market researcher is almost limitless. Now the challenge isn’t so much about getting customer data, but how to get that data in the most efficient and manageable way.

With Sparq, all your research tools are in one place, letting you manage data from thousands of customers quickly and conveniently. That’s why it is the #1 online research platform used by 25% of the world’s top brands. As the engine behind all our interactive surveys, private panels and online communities, it simplifies how you use attitude and behavior data.

For the first time you can do all your research from one system, from sampling to survey creation to reporting. Get the tools you need online at anytime. No software to install. No hassles with IT. Just open your web browser and go.

Brainstorm ideas with your own private community, then pick the winners with your panel. Eavesdrop on forum discussions, conduct ad hoc surveys, drill down into reports.

Why Choose Sparq?

Easy Survey Creation
Create online surveys while sophisticated features like piping, randomization, loops, skip patterns and on-the-fly question re-ordering. Store entire surveys in a library so you can build future studies faster.

Engage Your Participants
Create a vibrant online community or panel for brainstorming ideas, testing concepts, or trend spotting. Use visual questions to increase response rates, and drill down to specific postings and get the nuggets of gold that together add up into a fortune of insight.

Build Dynamic Reports
Develop cross-study reports to expose longitudinal patterns, Drag ‘n’ drop questions, weights and filters to build tables and charts in seconds. Manipulate data in real-time. Supply stakeholders with customized viewpoints.

Panel Management
Track participation of individuals or groups over time, monitor the health of your panel with advanced diagnostics, share research results with panelist newsletters and respondent portals.

Technology Leadership
Enjoy the latest innovations like cloud-based computing, highlighter testing, and visual questions. And though we’re always pushing the envelope, our Microsoft double-gold certified status ensures that everything we do is rigorously tested.

Training Program
Our dedicated team of trainers provide clients with the highest level Sparq education. Available in virtual and in-person programs, clients are provided with basic and custom sessions – providing all the skills needed to leverage the products extensive capabilities. Learn more.