ConceptPlus – Uncover the Valuable Concept

Which ideas should you invest in? ConceptPlus leaves no doubt.

So you’ve whittled down the best ideas and gone to the trouble of developing some concept mockups. How do you determine which one to sink resources into?

ConceptPlus allows you to accurately filter out the winning concepts from the losers. In addition to a multi-dimensional assessment of reaction to the concept, we look deeply into the value of the customer it is appealing to. Find the concepts that attract new buyers, identify the one that works best for high value customers, and reveal which to abandon because it appeals to low value customers who cost you money.

Why Choose ConceptPlus?

Find the Concept
We know concepts often receive similar test scores, overall. So we look into who it is your concept is or is not appealing to. Our Target Identifier analysis makes it clear which concept is a hit with your target market and which one misses the mark.

Interactive Feedback
An on-screen highlighter tool lets respondents identify what image or text in your mock up resonates with them, giving you deeper, more nuanced feedback.

Comprehensive Analyses
Using derived importance and customer value segmentation, we dig deep into the data to draw out distilled insights into what the best concepts are and why they are attractive. We also go beyond that to provide direction on how to further improve the winners.