PackagePlus – Test Your Product in Context

Your package design may be pretty, but will it sell? Find out with PackagePlus.

Millions of dollars go into package redesigns each year. But many packages miss the point, poorly communicate key benefits, or fail to be noticed by consumers. That’s because most package testing solutions focus on the wrong things. Rather than focusing on metrics that drive sales, the emphasis is on identifying the “prettiest” package which isn’t necessarily always the best choice.

PackagePlus not only helps you narrow down the most promising package concepts, but also pinpoints the elements that can transform your product from a mediocre seller into a category champion. Our unique approach utilizes the latest in online research technology to give you get a clear view of what works and what doesn’t.

Using our proprietary virtual shopping solutions as one of the pillars of effective package testing, you get the added benefit of seeing how shoppers respond to your package against line extensions and competitive products on the shelf. This gives you better estimates of trial, shelf-pop, and findability.

Using our unique solutions for evaluating online eye tracking, we give clients more than a go/no-go decision – we tell them how to improve the package in a detailed way.

Why Choose PackagePlus?

Refine Your Design
Learn what consumers like and dislike about your package by seeing heat maps based on our virtual eye tracking solution. Review verbatim answers to gain insight into clarity of text and images, and how to improve specific design elements.

Benchmark Against Competitors
Find out how much your package stands out next to competitors using our virtual findability exercise. Understand the differentiators that are essential for success in our virtual shopping environment.

Engage Your Customers
Use visual surveys and interactive simulations to uncover deeper insights into shopper attitudes and behavior. Follow up with online panels.

Do It Faster for Less
Get feedback from your target market at a fraction of the time or cost of traditional research approaches. Get them involved early and prevent package misfires.

Actionable Reports
Get a comprehensive report filled with insight designed to establish which design will yield the best in-market response, including comparisons to our normative databases as well as your competition.