Through its proprietary segmentations, ReputationPlus provides unique stakeholder perspectives critical to understanding the ever-changing world.

Citizen Activism
Identifies Americans who are knowledgeable about social and political issues and who are taking public action to promote or oppose the key issues.

Financial Confidence
Highlights Americans’ level of confidence in their abilities to invest and save in today’s financial environment.

Media Habits
Segmentation based on overlap and frequency of usage among different types of media, including social media.

Shopper Involvement
Examines purchase decision-making and buying habits, then segments consumers according to these behaviors.

Technology Adopters
Segments developed from people’s comfort with and use of technology in everyday life.

Eco Activism
Provides insight into people’s habits and outlook with regard to the environment, recycling, conservation and organics.

ReputationPlus provides clear communications guidance to enhance reputation and build differentiation. ReputationPlus also allows you to track success over time providing measurable impact.


If you don’t know about it, you can’t correct it. Find out your reputation. Contact us to learn more.