ShelfsetPlus – Quickly Analyze Shoppability

How will your product perform on display? Find out with ShelfsetPlus.

Shelf-testing new product designs and displays in the real world can be prohibitively time-consuming. Staging a product shelf, selecting participants, measuring buyer behavior—bringing all these elements together for a typical study can take anywhere from eight months to two years. Taking a virtual approach can reduce that time by up to two thirds.

ShelfsetPlus lets you quickly analyze consumer reactions as they browse a virtual retail shelf, window display or menu board. Participants can zoom in and out, read product labels, compare prices, buy items or return them to the shelf. Evaluate how brand, product descriptions, size, placement, and price impact buying decisions. Combine shopping behavior with biometric data, surveys, interviews and purchase history to get a more holistic understanding of your customers.

Why choose ShelfsetPlus?

Measure Shelf Impact
Consumers are making decisions faster and faster—typical purchases occur in just 1 to 30 seconds. Test and refine your designs in an interactive shelfset to make sure your package design stands out from the rest.

Make In-Store Decisions Count
Seventy percent of purchase decisions are made in store. Don’t leave these decisions up to chance. Test and make sure your product is findable and communicates your unique brand attributes.

Understand Your Customers
When combined with a consumer shopper panel, the insight from a ShelfsetPlus study gives you a richer understanding of what drives your customer’s purchases. Discover how purchase history, retailer loyalty and switching behavior effect purchase decisions over time.

Quantify Actions on Multiple Levels
ShelfsetPlus allows you to test participant interaction on three levels: likability — does the product attract interest; findability – is the product hard to find; and buyability – does the product translate into purchase.

VIRTUALPLUS – RECONSTRUCT THE SHOPPER EXPERIENCE

Want to assess store factors beyond the shelf? It’s easy with VirtualPlus.

Once you’ve determined the optimal shelfset factors for your products, you can go to the next level and test the effectiveness of the overall shopping experience. By leveraging such things as entrance, lighting and signage data, for example, you can pinpoint additional opportunities for improving buyer response rates.
VirtualPlus uses the latest virtual 3D modeling to recreate the “big picture” retail experience. With VirtualPlus, you can test a wide range of retail environments, including:

• Grocery stores
• Club stores
• Restaurants
• Casinos
• Gas Bars
• Real Estate
• And more…

Once inside, you can have participants “walk through” or “fly-through” the store using animations. This lets you measure various elements, such as:

• Point-of-Sale
• Point-of-Purchase
• Signage
• Lighting
• Specialty departments
• Endcap
• Couponing
• And more…

Why Choose VirtualPlus?

Gain Shopper Insights
Uncover purchase intent and how it is influenced by variations in shopper marketing, such as packaging, store design, shelf location, and pricing.

Test in a Realistic Environment
Give respondents an experience that mirrors their shopping environment. By asking with visual stimuli and 3D animations, you get responses that more accurately reflect real-life purchase scenarios.

Boost ROI
One retailer found that $70 million could be added to its bottom line by redesigning more sophisticated shelfsets, end caps, in-store and on-shelf advertising to highlight the product manufacturer’s charitable efforts.

Integrate seamlessly with third-party data
We link to all your customer data in CRM, ERP and business intelligence databases, allowing you to understand your customers at a level of detail no other system can deliver.

Get in touch to find out what products ideas will most likely succeed, how to optimize your presentation of them, and which environmental elements strengthen or weaken your customer’s purchase intent.