Vice President

Dara is a well-rounded research professional, having been in the industry for almost ten years. Her experience has run the full gamut of both qualitative and quantitative research initiatives.

In addition to being an experienced focus group moderator, Dara’s quantitative experience spans a variety of study types including brand strategy, brand positioning and performance, usage and attitude, customer satisfaction, brand tracking and product optimization. Dara also has experience across a broad range of sectors, with a particular focus on retail, shopper understanding and property management and development.

Dara has an Honours Psychology degree, a post-graduate Research Analyst diploma and is currently completing her Masters in Business Administration from the University of Edinburgh.