Vice President

David’s areas of specialization include brand positioning research, market segmentation, usage & attitude research and concept testing. Prior to joining Vision Critical, David worked at a global boutique research consultancy where he conducted quantitative and qualitative research across multiple sectors, including telecommunications, retail, beverage alcohol, financial services, government and not-for-profit. David is also an experienced focus group moderator.

David has an Undergraduate degree in Economics from McGill University and a Masters degree in Journalism from Carleton University. He has also worked at several media outlets, including the Ottawa Citizen, Report on Business Television and the CBC.