Mike Rodenburgh
Senior Vice President
Mike specializes in packaging research, branding, ad testing and customer satisfaction for local and national accounts. Mike’s recent research focus has been in the development and management of panels.
Prior to his current role, Mike led the client services team at Vision Critical for two years. He helped recruit and launch numerous custom online panels for a wide variety of Fortune 500 clients and played a key role in rolling out important customer service initiatives to clients.
Mike also led the market entry into western Canadian for POLLARA, the largest Canadian-owned marketing and public opinion research firm in the country. In 2004 he was awarded the industry’s top Canadian research award, “Best in Class” for the best overall research project in Canada.
Mike has experience in both complex quantitative analytical methodologies and qualitative methodologies.
Mike holds an honors undergraduate degree in Political Science from McMaster University and is a Certified Marketing Research Professional (CMRP).
