Executive Vice President, Consumer Practice

Pat has spent over 30 years in market research, including lengthy stints client-side, as a research planner on the ad agency-side, and most recently designing and executing research on the supplier end of the business. With a specialty in consumer packaged goods and retail insights, Pat believes that the best research gives thoughtful and concrete direction into business decisions. Pat joined Vision Critical after 14 years with GfK, and hopes to bring custom panels and an enhanced survey experience to balance and energize the increasingly stressed consumer respondent population. Pat has extensive experience in new product development research, volume forecasting, shopper insights, segmentation, and all types of choice based modeling.

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