Brian Mitchinson
Senior Vice President, Marketing
The leader of Vision Critical’s global marketing team, Brian specializes in brand awareness and opportunity-generating through thought leadership, social media, and media and analyst relations for the Global 2000. For the past 15 years he contributed to several high-growth organizations including Blast Radius, where he achieved a four-year marketing ROI of 325% and generated over a dozen global brands as multi-million dollar clients (including Starbucks, RIM, and Citi). As a contributor to the company’s momentum, Brian helped Blast Radius to secure a place within the WPP family, a $10+ billion communication network.
Brian’s high-energy, ambitious approach was also honed during a tenure at CRM developer Pivotal Software, where his marketing leadership helped Pivotal to grow over 35,000% in five years—propelling that company into one of the fastest growing companies in North America.
Brian is a member of the CMO Council and the Forrester Analyst Relations Council. He believes the only props a brand needs are a sharp ear, an affinity for gutsiness and the genuine enthusiasm of its shepards. Brian subscribes to the renewing potential of ‘disruptive creativity’, and mines for inspiration from mentors and cultural hotspots all over the world.
