Jennifer Reid
Senior Vice President, Strategy
As SVP Strategy, Jennifer’s focus is on working across all departments within Vision Critical to ensure the best possible products and services are brought to market.
Having worked with online research and online panels since 1997, Jennifer ranks among North America’s top 10 experts in creating and managing online research tools and custom web panels for Fortune 500 companies and is a true pioneer in the online research industry. Throughout the years, she has been involved in everything from the development of the Vision Critical software, to the creation of the company’s proprietary panel planning methodology – and is continuously looking into the future to see how the Vision Critical products and services must adapt to changing trends. In 2007, she made a special a presentation at the ESOMAR Congress in Berlin on “Maximizing Respondent Engagement.” A degree in Economics rounds out Jennifer’s integrity quest for superior results.
