Joe Giacobbe
Executive Vice President, Global Panels and Operations
With over 20 years of market research experience, Joe heads the operations, panels, and client support crews for all of Vision Critical’s offices across the globe. His primary focus is on customer satisfaction through superior servicing, quality control, and improving the effectiveness and efficiency of all Vision Critical’s offerings.
Prior to joining Vision Critical, Joe worked for Ipsos Reid, where he led an online operations team supporting all of North America, built the company’s online US Panel and led other global online product development initiatives. Earlier in his career, he worked extensively on consumer panels (on and off-line), syndicated tracking methodologies and OLAP data delivery systems for the NPD Group, a global provider of consumer and retail market research. Joe’s recent interest in the issue of data quality as it pertains to online panels has led to a number of speaking engagements on the topic at venues including CASRO, IIR, and the MRIA. He holds a degree in business administration from Concordia University in Montreal.
