If you’re in marketing, you know that today’s connected, mobile, social world has transformed business as we know it. Your customers are in charge – meaning, they’re no longer interested in just products. Today’s empowered customers buy experiences; they buy based on how your company and your products make them feel.
In his new book, What’s the Future of Business: Changing the Way Businesses Create Experiences, Brian Solis – renowned keynote speaker, bestselling author, digital analyst and principal at Altimeter Group – says that the future of business depends on these customer experiences, as well as how they are created and shared. Customers share brand experiences every day, and companies have learned to respond. But it’s time for companies to take a leading role in creating shared customer experiences that are meaningful and memorable.
The rules of customer engagement have changed. So here’s the question that business and marketing leaders need to answer: What steps can you and your company take to create meaningful experiences?
On Wednesday, July 23rd, 2014, join Vision Critical and Brian Solis for a live webinar on how companies can take a leading role in defining and designing meaningful customer experiences. Brian will be joined by Nick Stein, SVP of Marketing at Vision Critical.
Free books for 100 webinar attendees!
As a bonus, we’re giving away 100 copies of What’s the Future of Business to 100 randomly selected webinar attendees. To qualify, please register for the webinar and then join us on July 23 at 10AM PDT/1 PM EDT. Use the hashtag #CustomerRevolution to follow the conversation.
Don’t get left behind: Learn how to create meaningful experiences for your customers. Register now.
Photo credit: Affiliate Summit