Better, Faster Market Insight
Sparq is a customer insight platform where brands directly interact with communities of opted-in, highly engaged, well-profiled customers to shorten the feedback loop that improves market understanding and strengthens the customer journey.
An insight community is composed of your most trusted stakeholders—your customers, partners, employees, fans, donors or alumni. Insight communities allow you as a market researcher to reach thousands of people in an ongoing, two-way dialogue and get a comprehensive understanding of their preferences, attitudes and motivations.
The Enterprise Guide to Customer Intelligence
Deepen your understanding of modern customer intelligence and transform the collective wisdom of your customers into a potent competitive advantage.
Engage your customers in a branded environment that strengthens the customer journey
Customer-Driven Product Innovation
Expedite your product innovation cycle by collecting feedback
in hours or days, not weeks and months, to drive product
strategy, feature development and user experience decisions.
- Incorporate customer-backed insight into your
- Dig into telemetry data to continuously iterate and
improve product development
- Proactively identify customer requests by exploring
indicators from other data sources
Improve Marketing Effectiveness
Identify shifting customer priorities and improve campaign
targeting by learning the motivation behind the buying
behaviors of your target customers.
- Understand who your customers are and dispel
institutionalized assumptions about buying
segments with customer data
- Identify new placement, product, pricing and
promotional opportunities that drive topline growth
- Improve customer recapture rates and pull lost
customers back into the marketing funnel
Better Customer Experience
Improve customer satisfaction and reduce churn by learning
about customer preferences the customers who most want you
to succeed and have the greatest expectations of your business.
- Improve key measures of customer satisfaction, like
NPS and CSAT
- Create memorable, positive customer experiences for
- Data to drive customer journey changes that enhance
the overall experience
- Educate business partners to humanize the most
important parts of the customer journey
Faster Access to Customer Insights
Ensure relevant insights are available to the business to
inform decisions about market opportunity, products,
services, and the customer experience.
- Fast access to data-derived insights to optimize
customer acquisition, marketing initiatives, and product
- Provide analysis to inform strategic direction on
business issues and opportunities, optimize business
performance and minimize risk
- Manage multiple data types (master data, web analytics
data, voice of customer data, financial metrics, digital
adoption data and operational data) to formulate,
validate and share high-value, actionable insights
- Improve downstream KPIs (i.e. revenue, churn, NPS, etc.)