Aaron has two decades of experience in media research, including primary and secondary, qualitative and quantitative, and television, theatrical and digital. Before joining Vision Critical in 2012, Aaron served for nearly three years as SVP of Client Services at Nielsen, where he oversaw content testing and primary research for some of the Company’s largest network and studio accounts. Prior to joining Nielsen, Aaron founded and ran the television practice at OTX for more than six years, overseeing content testing, ad sales research, brand health tracking, demand studies, segmentation, awareness tracking, consumer insights and qualitative. Aaron began his career with eight years on the client side at CBS and Sony Pictures Television, conducting content testing and utilizing a variety of research techniques to improve the programming, scheduling and marketing of the CBS lineup as well as those of SPT’s network and station partners. He holds a BS in Business Administration with a Marketing emphasis from the University of Southern California and resides in Fort Worth, Texas.