Vice President, International Research
A global-trotting researcher, from sleeping in fields with Indian cotton farmers learning about bollworms to driving through Central America to understand the community behavior of MAC drivers, there is not much Bala has not seen. He has a broad variety of research including brand equity, communications, youth, usage and attitudes to segmentation and concept testing; Bala has a solid grounding in research through a multitude of industries including telecommunications, finance, automotive, FMCG and IT amongst others. More recently Bala has been rigorously pushing the boundaries of offline qualitative principles and techniques to online communities and social media space. Currently working with Vision Critical, Bala holds a Masters Degree in Management Studies, having majored in marketing research.