Blair Fischer

Research Director

Blair joined Vision Critical in June 2013 as a Research Director on the Consulting, Consumers Insights team in Chicago. At VC, Blair is responsible for managing, engaging and moderating online insights communities specific to Millennials. Additionally, he collaborates with colleagues to ascertain proper methodologies and tactics for both quantitative and qualitative learning streams. He is well versed in both quant and qual, having cut his market-research teeth focusing on Millennials at The Futures Company (formerly TRU), where he spent nearly six years before moving on to VC. Prior to his work at The Futures Company, Blair was a successful journalist, having spent time on the staffs of both Rolling Stone and Playboy, and has written for the likes of ESPN the Magazine, Entertainment Weekly, Maxim, American Way and the Chicago Tribune, among many other publications Blair earned his B.S. in TRF Writing from Syracuse University.