Jane is a leading statistician who specializes in advanced analytics across a variety of industries, applied with a unique balance of academic and business acumen. A veteran of more than 15 years of experiences in statistics and marketing sciences, Jane provides consultation on statistical analyses for both Market Researchers and Product Development at Vision Critical. Jane is responsible for the research and development of statistical methodologies for proprietary brand equity model, developing algorithm and measurements and building norms. Her work focused on new product development and strategic pricing research. Jane’s area of specialty is Hierarchical Bayes methods, particularly in its application to Choice Based Conjoint and Discrete Choice modeling.