Lena Lam

Senior Research Manager, Consumer Insights

Lena is an experienced researcher with a background in analytics and qualitative & quantitative research methodologies. As a research professional, she is the lead on strategic research projects that include advertising research, brand equity and positioning, concept testing, path to purchase, and segmentation. She is also actively involved in marketing, strategy, thought leadership, and intelligence initiatives within the Consumer Insights practice at Vision Critical. Lena has a Bachelor of Commerce in Marketing Management and a Master of Science in Marketing and Consumer Studies.