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14 marketing & customer intelligence blog posts you may have missed in 2014

14 marketing & customer intelligence blog posts you may have missed in 2014

We’re wrapping up this year with a look back at our most popular blog posts. Here’s a countdown to our best blog posts of 2014—as determined by their popularity with readers:

  1. Successful B2B marketing campaigns

B2B marketing doesn’t have to be boring. With a deeper understanding of the B2B buyer, companies such as Xerox and American Express show that B2B marketing can be innovative and creative.

  1. Marketing insight from top business leaders

Just before the end of 2013, we published a Slideshare highlighting 21 nuggets of marketing wisdom from business leaders such as Sheryl Sandberg, Brian Solis and Jeff Bezos. These thought leaders stress the importance of engaging with your customers to drive business results. (For more on this topic, check out our free ebook to learn the value of customer relationships in the age of the customer.)

  1. Gen Y marketing

Millennials (or Gen Y) remain one of the hottest topics among marketers. In this blog post, we curated tips on how to engage Gen Y customers in marketing and customer intelligence.

  1. Ad testing best practices

Thanks to social media, complaints about marketing can go viral in a matter of minutes. A smart approach to ad testing can help companies create marketing materials that resonate with customers.

  1. So you think your company is customer-centric?

In the age of the empowered customer, many companies claim to put their customers at the core of their business. Learn why customer-centricity makes business sense and discover the 7 habits of truly customer-obsessed companies.

  1. How to win in the collaborative economy

The collaborative economy is a powerful movement in which people get what they need from each other instead of acquiring them by traditional means. In partnership with Jeremiah Owyang, a well regarded thought leader in the collaborative economy, we reveal why sharing is the new buying and how companies can thrive in this nascent—but disruptive—economy. For the full details, please read our free report.

  1. Key trends in customer insight

Ray Poynter, Director of Vision Critical University, outlines the 10 key trends in customer intelligence. From big data to quantified self, 2014 saw the emergence of new technologies in the insight-gathering business.

  1. The cost of unhappy customers

In one of our top infographics from 2014, we show why unhappy customers are influential and reveal the 3 principles that businesses should adhere to in order to keep customers happy.

  1. Internet trends 2014

In her annual Internet Trends report, Mary Meeker discusses emerging technologies and how they will impact businesses. This year, Meeker’s presentation focused on shifts in mobile, social networking, sensors, and data mining.

  1. What Millennials watch (and how)

Customer empowerment continues to shape the media industry, and Millennials are at the forefront of this change. We engaged Millennials to find out what type of shows they like and how digital technology and social media shape their viewing habits.

  1. Where to get free stock photos

Great visuals are important for marketers, so we’ve compiled a list of websites that offer free (and pretty good) stock photos.

  1. The signal and the noise

Vision Critical’s Ray Poynter dissects Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail—but Some Don’t. According to Ray, Silver’s book shows the importance of combining insight from both human and machines.

  1. Standing out in a world of advertising blindness

What does it take to create winning ads? In this mega-post, we look at the factors that make an ad memorable and effective and reveal how top brands use customer intelligence to guide their advertising decisions.

  1. Customer obsession

We asked respected business leaders which companies come to mind when they hear the phrase “customer-obsessed.” Ann Handley, Ted Rubin and Glen Gilmore share which companies do a great job of putting the customer at the core of their business.

See you in January!

Thanks for reading our blog this year. We appreciate your support! For the latest in marketing and customer intelligence, please sign up for our weekly blog newsletter. See you in 2015!



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