Increasingly, companies are relying on CMOs to lead the charge in delivering a better customer experience. In a Gartner study published earlier this year, 25 percent of CMOs singled out customer experience as the marketing task where they’ve seen the biggest increase in expectation from the CEO. The same study reveals that most CMOs feel that they haven’t done a good job demonstrating success in this field.
It shouldn’t be a surprise that companies are focusing on customer experience. Delivering an exceptional customer experience increases brand preference, loyalty and advocacy, according to Gartner. Customer experience drives long-term revenue and profit for the business and, in 2016, the pressure to improve on the customer experience will only increase.
To help CMOs deliver best-in-class customer experience, we’ve partnered with Influitive, an advocate marketing software company, for a live webinar on the role of customer intelligence in driving customer experience. The December 15 webinar will feature Nick Stein, SVP of marketing at Vision Critical. Customer-focused companies Insightpool, Vidyard and Gainsight are also participating in the ewebinar series.
More information about the webinar below:
As marketers put more investment in digital tools and in delivering a better customer experience, the importance of gaining a deeper understanding of the customer will only grow. In this webinar, Nick Stein, SVP of Marketing at Vision Critical, will explain how successful marketers are prioritizing customer intelligence—and what this means for your brand.
When: Tuesday, December 15 at 1 P.M. ET (10 A.M. PT)
Gartner’s study indicates that 89 percent of B2B marketers expect to compete primarily on the customer experience by 2016. With CX growing in importance, companies can’t afford to be left behind. Register for the webinar today to learn how customer intelligence can give you the CX advantage you need to compete in the new year and beyond.