Business Strategy

Will BlackBerry’s buy-back offer entice Apple customers to switch? [Vision Critical’s Andrew Reid on the CBC]

Will BlackBerry’s buy-back offer entice Apple customers to switch? [Vision Critical’s Andrew Reid on the CBC]

Can luring a competitor’s customers with hundreds of dollars convince them to switch products? Maybe in some cases, but iPhone users may not be so susceptible.

BlackBerry will soon learn the answer to this question as it recently announced plans to offer iPhone users up to $600 to switch to its Passport phones. In a segment on the Canadian Broadcasting Corporation (CBC), Vision Critical Founder and Chief Product Officer Andrew Reid says BlackBerry’s move is interesting—but it needs to be grounded on customer intelligence in order to work.

Andrew says he hopes BlackBerry has engaged its customers before making that decision and that, “They’ve found a segment that’s going to work for them.” He adds, “It’s going to come down to BlackBerry’s willingness to change. Changing your pricing strategy and purchasing customers is a strategy, but there is a lot more that they need to do if you think about really making that combination of their hardware and their software work.”

Watch Andrew Reid’s CBC interview below.

Story - Molson Coors - Apr 7/14



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