Vision Critical

The customer insight platform
for customer-centric companies

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We at Vision Critical are proud to announce the winners of our 2019 Visionary Awards. These annual awards showcase clients that demonstrate excellence in utilizing customer insights to improve their organization’s performance in product innovation, customer experience, and marketing effectiveness. 

Visionary Award winners are top-notch examples of customer-centric companies that strive to introduce the voice of the customer into every facet of their business. They understand that being customer focused isn’t just a nice thing to do, it’s a prerequisite for business success and longevity in this day and age. As you read their stories, you’ll see how each winner tapped into their customers’ distinct motivations, attitudes, and beliefs to provide solutions that set them apart from competitors.

Using our Sparq platform, Visionary Award-winning companies find business success through unique access to customer insights from their communities of opted-in, highly engaged customers who elect to share continuous, consent-based feedback. This consent data builds mutual trust with customers and allows companies to provide optimal products, services, and customer experiences. The trends and insights gleaned from customer insight communities help to de-risk decisions, accelerate innovation, improve customer satisfaction, and increase revenue.

This year’s Visionary Award winners are: 

Click here for more information on the Visionary Awards and links to the individual winners’ customer stories.


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Kelly Hall

Kelly is more than a customer experience leader at Vision Critical. She is relentless in the pursuit of operational excellence, responsible for all post-sales customer enablement and engagement, including Professional Services, Customer Success, Technical Support, and Education. She invests in customers by understanding their goals and jointly aligning on a plan to achieve those goals.

Kelly’s 17-year career in technology customer service is founded on the basic principle: we are nothing without our customers. She is an avid reader citing Leadership and Self-Deception: Getting Out of the Box, Crucial Conversations, Emotional Intelligence, and The Power of a Positive No as four books that have shaped who she is as a woman, an employee, and a leader.
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