Business Strategy

How not to talk to your angriest customers: 4 mistakes to avoid

Here are four common mistakes companies make when handling customer complaints. … Continued

Business Strategy

How customer love humanizes big data

Becoming customer-centric takes commitment and effort. The first step is to redefine your relationship with customers and recognize they are people, not data points. … Continued

Announcements

The 4 Tenets of Customer Love: A New Vision Critical E-book

Learn what you need to do to fully embrace the tenets of customer love in your enterprise. … Continued

Business Strategy

How customer engagement helps Allure boost value for advertisers and drive its own bottom line

Condé Nast‰’s Allure magazine boosted its revenue and brand credibility by tapping into customer intelligence. … Continued

Announcements

9 reasons we’re excited for the 2014 New York Vision Critical Summit

The 2014 Vision Critical Summit is almost here! An annual celebration of strategic thinking and technological innovation, this year’s summit is our biggest yet. From thought-provoking sessions to networking opportunities with industry leaders, here’s what’s in store for you if you’re planning on attending our summit. 1. Extend your toolkit. Get actionable tips on delivering more strategic … Continued

Announcements

Marketing rock star and social media visionary Scott Monty to keynote the 2014 Vision Critical Summit

Today, we‰’re excited to announce that Scott Monty (Ford, SHIFT Communications) is joining us at the Vision Critical Summit 2014, in New York City on October 8 and 9 as our keynote speaker. A celebration of strategic thinking and technological innovation, the Vision Critical Summit is an annual event that connects the best and brightest … Continued

Marketing

5 ways marketers can thrive in the age of the empowered customer

The marketer‰’s job used to be straightforward. ‰”Mad men‰”, as the show of the same name explains, was a ‰”term coined in the late 1950s to describe the advertising executives of Madison Avenue.‰” Their main job was to use their creativity to come up with a memorable slogan, a unique logo or a clever ad … Continued

Business Strategy

3 business questions keeping healthcare professionals up at night

At the Healthcare Marketing and Physician Strategies Summit in Orlando, Vision Critical heard about the top challenges facing the industry. … Continued

Marketing

4 must-read articles for CMOs about consumer insights

The world of marketing moves quickly. To help you stay up to date with consumer insights and research, here are 4 articles that caught our eye this week: 1. ‰”A futurist looks at the future of marketing‰” ‰ – Gerd Leonhard, Harvard Business Review What: Leonhard, author and TheFuturesAgency CEO, makes a couple of interesting … Continued