Customer Intelligence

Why traditional surveys annoy customers (and what marketers can do about it)

For decades, companies have relied on ad hoc surveys to learn about their customers. But at a time when customers hold more power to broadcast their opinions, are traditional surveys still a relevant source of customer insight? … Continued

Customer Intelligence

3 #VCSummit takeaways for healthcare companies

The strong representation from healthcare companies at the 2015 Vision Critical Summit speaks to the significant challenges facing the healthcare industry. … Continued


13 intriguing sessions and 5 thrilling themes at #INBOUND15

Our picks for 13 must-attend sessions at Hubspot’s 2015 INBOUND conference happening in Boston. … Continued

Business Strategy

Why big data alone is an inadequate source of customer intelligence

With a compounded annual growth rate of 26 percent from 2013 to 2018, big data is big business. But is the big investment in big data resulting in ROI? … Continued

Business Strategy

How not to talk to your angriest customers: 4 mistakes to avoid

Here are four common mistakes companies make when handling customer complaints. … Continued

Business Strategy

How customer love humanizes big data

Becoming customer-centric takes commitment and effort. The first step is to redefine your relationship with customers and recognize they are people, not data points. … Continued