Marketing

Martech ROI: 3 questions CMOs need to answer

As you evaluate martech ROI, asking these three questions will help you identify gaps, eliminate redundancy and get more from your marketing stack. … Continued

Marketing

4 predictions on the future of marketing technology

Marketing technology is already big business, but what’s ahead? Here are four martech predictions CMOs need to know. … Continued

Customer Intelligence

What is customer intelligence? How a deeper customer understanding drives revenue and sales

Here’s a look at customer intelligence—and how it can transform your brand. … Continued

Customer Intelligence

Why traditional surveys annoy customers (and what marketers can do about it)

For decades, companies have relied on ad hoc surveys to learn about their customers. But at a time when customers hold more power to broadcast their opinions, are traditional surveys still a relevant source of customer insight? … Continued

Customer Intelligence

3 #VCSummit takeaways for healthcare companies

The strong representation from healthcare companies at the 2015 Vision Critical Summit speaks to the significant challenges facing the healthcare industry. … Continued

Marketing

13 intriguing sessions and 5 thrilling themes at #INBOUND15

Our picks for 13 must-attend sessions at Hubspot’s 2015 INBOUND conference happening in Boston. … Continued

Business Strategy

Why big data alone is an inadequate source of customer intelligence

With a compounded annual growth rate of 26 percent from 2013 to 2018, big data is big business. But is the big investment in big data resulting in ROI? … Continued

Business Strategy

How not to talk to your angriest customers: 4 mistakes to avoid

Here are four common mistakes companies make when handling customer complaints. … Continued

Business Strategy

How customer love humanizes big data

Becoming customer-centric takes commitment and effort. The first step is to redefine your relationship with customers and recognize they are people, not data points. … Continued

Announcements

The 4 Tenets of Customer Love: A New Vision Critical E-book

Learn what you need to do to fully embrace the tenets of customer love in your enterprise. … Continued

Business Strategy

How customer engagement helps Allure boost value for advertisers and drive its own bottom line

Condé Nast‰’s Allure magazine boosted its revenue and brand credibility by tapping into customer intelligence. … Continued

Announcements

9 reasons we’re excited for the 2014 New York Vision Critical Summit

The 2014 Vision Critical Summit is almost here! An annual celebration of strategic thinking and technological innovation, this year’s summit is our biggest yet. From thought-provoking sessions to networking opportunities with industry leaders, here’s what’s in store for you if you’re planning on attending our summit. 1. Extend your toolkit. Get actionable tips on delivering more strategic … Continued

Announcements

Marketing rock star and social media visionary Scott Monty to keynote the 2014 Vision Critical Summit

Scott Monty (Ford Motors, SHIFT Communications) is joining the 2014 Vision Critical Summit 2014 in New York City on October 8 and 9 as a keynote speaker. … Continued

Marketing

5 ways marketers can thrive in the age of the empowered customer

The marketer‰’s job used to be straightforward. ‰”Mad men‰”, as the show of the same name explains, was a ‰”term coined in the late 1950s to describe the advertising executives of Madison Avenue.‰” Their main job was to use their creativity to come up with a memorable slogan, a unique logo or a clever ad … Continued

Business Strategy

7 habits of customer-obsessed companies

Customer-centric companies prioritize the customer experience and engage regularly in two-way communication with customers. … Continued

Business Strategy

3 remarkable stories of companies engaging the empowered customer

Your customers today are more empowered than ever. What does it take to survive? Here are some companies effectively engaging the empowered customer. … Continued

Business Strategy

3 business questions keeping healthcare professionals up at night

At the Healthcare Marketing and Physician Strategies Summit in Orlando, Vision Critical heard about the top challenges facing the industry. … Continued

Business Strategy

3 necessities that spawn creativity in the workplace

Here are three ingredients CEOs and other members of the C-suite need in order to inspire creativity in the workplace. … Continued

Marketing

4 must-read articles for CMOs about consumer insights

The world of marketing moves quickly. To help you stay up to date with consumer insights and research, here are 4 articles that caught our eye this week: 1. ‰”A futurist looks at the future of marketing‰” ‰ – Gerd Leonhard, Harvard Business Review What: Leonhard, author and TheFuturesAgency CEO, makes a couple of interesting … Continued