Business Strategy

3 business questions keeping healthcare professionals up at night

At the Healthcare Marketing and Physician Strategies Summit in Orlando, Vision Critical heard about the top challenges facing the industry. … Continued

Business Strategy

Not all mobile surveys are created equal

Mobile happens. Whether you know it or not, every survey you send out will have someone answering it, or attempting to answer it, on a mobile device. If people can‰’t do the survey on their device of choice, when they want to do it, what kind of bias are you introducing to your sample? You … Continued

Customer Intelligence

Effective Survey Design Process

Depending on the size of your organization and the types of surveys you are doing, you may have noticed it can be difficult and time consuming to get multiple people to agree on what questions to ask in a survey. A few years ago, at a Vision Critical customer summit, we were discussing just this … Continued