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Fan engagement in the digital world is a hot topic in the highly competitive sports and entertainment industry. As social media and mobile technologies allow fans to engage directly with each other, with players and with sports organizations, the industry is trying to catch up. It's no wonder that fan engagement is one of the key focuses of next week's Sports & Entertainment Alliance in Technology (SEAT) 2014 conference happening in Miami Beach, Florida.

Together with NASCAR, we're helping drive the conversation about fan engagement at the conference. On July 22, 2014, I'm joining Brian Moyer, Managing Director of Market and Media Research at NASCAR, for a talk on how to turn fan insights into action. During the 45-minute session, we'll reveal the secret behind the success of the Official NASCAR Fan Council, an insight community of NASCAR fans.

"The Official NASCAR Fan Council has become a badge of honor, with many members feeling a sense of ownership that they're part of a special community helping to make the sport of NASCAR the best it can be," Brian told DMNews last year. "The best wins are when NASCAR is able to take immediate action with insights from the Official NASCAR Fan Council and make the appropriate enhancements; many fans accurately interpret this as 'NASCAR is listening.'"

On Sunday, July 20th, at 12:30 PM EDT, I am also joining a panel session for a discussion exploring how to leverage analytics and big data as an organizational tool for success. The panel includes CRM and marketing leaders from Major League Soccer, Arsenal Football Club, New England Patriots and Winners.

VC Squad at SEAT

If you're interested to learn more about fan engagement, be sure to drop by booth 39 to chat with us. Understanding your fans is critical since fans today expect to be engaged throughout the year. Deep fan engagement can help drive revenue, TV ratings, media rights deals, and other business results. Ignoring your fans (so they don't cheat on you) has never been more important!

Visit us and we'll tell you how fan engagement can help optimize your marketing investments and deepen relationship with your sponsors and advertisers. We hope to see you in Miami for SEAT!

How Nascar Increases Fan Engagement and Drives Business Decisions

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