Vision Critical

The customer insight platform
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The past three weeks have been a whirlwind. I can't thank everyone enough for the warm reception I've received as the new CEO of Vision Critical. It is an honor to lead Vision Critical and be part of what will become an amazing growth story in the CXM market. I love working alongside our customers to drive solid outcomes, and I already feel a powerful connection with our employees, partners, and clients as we continue our transition to a leader in the customer experience management (CXM) field. Becoming an innovator and a growth SaaS business in the CXM space is our "True North".


I’ve been captivated by everyone’s passion for our clients—clearly we are a customer-centric culture. This is so important and it's amazing to see that focus and  commitment. When we put our customers at the center of everything we do as a business, great things happen: for our employees, for our shareholders, and of course for our clients. I am also delighted and energized by the strength and depth of our industry focus in media, tech, health care, financial services, and ecommerce/retail/CPG. Vision Critical is at an important inflection point in our history and leveraging our heritage in driving business value within the key industries will be essential to achieving a growth agenda. CXM is a red-hot space for software as we look to 2020 and beyond. Our global footprint is strong. The Sparq product foundation is serving our clients every day. We have a loyal and committed customer base that is growing with us. And finally, we have close to 400 passionate and committed VCers who are ready for an adventure. This is what I am truly excited about!

This is where the fun part for me begins. With the help of our team, I plan on taking our strong foundation and driving a focused and disciplined approach across sales, marketing, and of course, product development. Our insight community differentiation is a winning platform, and focusing on the execution of that passion (while having fun) is where I plan to take us. This is our special gift, and now we will leverage our strengths, be bold, and tackle the CXM market with no apologies!

In closing, I look forward to sharing updates along the way as we roll up our sleeves in the new year and dive in. In the meantime, on behalf of all of us at Vision Critical, we wish you all the best for a joyous and relaxing holiday season spent with those who matter most. 

Warm Regards,


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Ross Wainwright

Ross is a goal-oriented SaaS software executive with a proven track record of growth. As a motivational leader with extensive global P&L management experience, he builds high performing organizations that drive a transformation leadership agenda, and deliver consistent revenue & profit growth. He has a 30-year history of identifying and fast-tracking opportunities that not only disrupt existing market habits but also transform customer results to produce the most successful business outcomes. As the new leader of Vision Critical, Ross sees strong potential to become a compelling and transformative alternative to existing solutions in the CXM software space.

Ross recently spoke to BNN Bloomberg about his leadership vision for the company and his excitement for the future of the CXM market. When he isn’t seeking new opportunities to drive innovation, find him hitting the pavement to take part in his favorite pastime, cycling. Ross spent the last several years living in the United States, from the West Coast to the Midwest, and now welcomes being back in his hometown of Toronto to lead a Canadian-born company.
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