We are very pleased to announce that on September 25, Bryan Kramer, author, strategist and CEO at PureMatter, will be our guest in a live webinar, Are you marketing like a human?
Bryan will discuss how we can communicate to customers as people, rather than data points and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm.
In his acclaimed book, There is no B2B or B2C: It's Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Marketers should drop the marketing speak and adopt a more genuine language.
Bryan says, "I don't care what language you speak, who your brand is or what message you're trying to send, we all need to speak more human." It's a simple and profound message that has resonated across the industry.
I don't care what language you speak, who your brand is or what message you're sending, we all need to speak more human #ConnectChat
- Bryan Kramer (@bryankramer) August 19, 2014
His presentation promises to be evocative and interesting. Don't miss out. Join us on September 25th.