Erin is an outcome-oriented marketing visionary skilled in crafting a value-based narrative that resonates with the market and customers. She is a thought leader and an effective communicator who influences product strategy and unifies cross-functional teams to create organizational momentum. Erin is committed to giving customers the best customer journey through proactive engagement. Her 10+ years in the enterprise software marketing industry are rooted in data-driven, forward-looking strategies that produce results.
Erin recently sat down with Loyalty360 to talk about data strategies and techniques to increase ROI. When Erin isn’t strategizing innovating marketing practices, you can find her shaping the future of her two young daughters or traveling the world to help customers create meaningful business outcomes.