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Can luring a competitor’s customers with hundreds of dollars convince them to switch products? Maybe in some cases, but iPhone users may not be so susceptible.

BlackBerry will soon learn the answer to this question as it recently announced plans to offer iPhone users up to $600 to switch to its Passport phones. In a segment on the Canadian Broadcasting Corporation (CBC), Vision Critical Founder and Chief Product Officer Andrew Reid says BlackBerry’s move is interesting—but it needs to be grounded on customer intelligence in order to work.

Andrew says he hopes BlackBerry has engaged its customers before making that decision and that, “They’ve found a segment that’s going to work for them.” He adds, “It’s going to come down to BlackBerry’s willingness to change. Changing your pricing strategy and purchasing customers is a strategy, but there is a lot more that they need to do if you think about really making that combination of their hardware and their software work.”

Watch Andrew Reid’s CBC interview below.

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Kelvin Claveria

Kelvin Claveria was the former Content Marketing Manager and was responsible for Vision Critical's blog and social media marketing program. Before joining Vision Critical's global marketing team, Kelvin worked at Dunn PR, a Vancouver-based public relations firm. His experience includes working with lifestyle, real estate, and non-profit clients to develop social media marketing and PR strategies. Kelvin has a Bachelor of Business Administration from SFU's Beedie School of Business.
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