Vision Critical

The customer insight platform
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A team from Vision Critical headed to Chicago to attend the recent Shopper Insights Conference in Chicago at which I co-presented a real world case study with Burt's Bees on how they are using their community panel to fuel their shopper insights: "Building a Brand, One Community Panel at a Time".

Retail Wire published a write-up of our presentation, which you can access here.

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Ellie Hutton

Ellie is passionate about our customers' experience, shining a spotlight on the success of our customers, and bringing the voice of the customer to our business. She’s been with Vision Critical since 2006, in research, marketing, sales enablement, customer success and CX teams. Ellie has over 20 years of experience in research and marketing, partnering with companies across many verticals to build brands, develop products, retain customers, evaluate communications, develop strategy, and facilitate change.
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