Vision Critical

The customer insight platform
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The annual SXSW Interactive conference consistently provides excellent insight and inspiration for professionals working in tech, marketing and customer intelligence. Vision Critical made a splash at the 2014 conference—and we’re thrilled to have the opportunity this year to do so again.

Nick Stein, SVP of Marketing at Vision Critical, will present with Michael Brenner, Head of Strategy at NewsCred, about a favorite topic among marketers today: content marketing.

In the digital age, content has become a critical component of the marketing strategies of many companies. Content provides a starting point for brands to start talking to potential customers. Even though a majority of B2B and B2C companies now use content marketing, many marketers continue to ignore one valuable source of content fodder: the customer data at their disposal.

The session will explore how qualitative and quantitative data from customers can help companies come up with more compelling stories for blog posts, ebooks, reports, infographics and other types of content marketing. Stein and Brenner will provide tips on how customer intelligence can help companies create provocative and insightful content.

Here are the details of the session:

WHAT:         The Secret Ingredient to Killer Content Marketing
WHEN:         Monday, March 16 from 3:30PM to 4:40PM CT
WHERE:       Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd

We hope to see you in Austin!


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Kelvin Claveria

Kelvin Claveria was the former Content Marketing Manager and was responsible for Vision Critical's blog and social media marketing program. Before joining Vision Critical's global marketing team, Kelvin worked at Dunn PR, a Vancouver-based public relations firm. His experience includes working with lifestyle, real estate, and non-profit clients to develop social media marketing and PR strategies. Kelvin has a Bachelor of Business Administration from SFU's Beedie School of Business.
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