Vision Critical

The customer insight platform
for customer-centric companies

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Last week, I co-hosted a webinar on The Four Moments of Truth that Lead to Meaningful Customer Experiences with guest speaker Brian Solis. An influential author, digital analyst and speaker, Brian spoke compellingly about what companies need to do to connect more effectively with their customers.

Many thanks to our attendees, and a big thank you to Brian. If you missed the webinar, you can access the on-demand recording here.

During the webinar, Brian and I talked about how companies need to connect with customers at a deeper, human level. Brian identified the four key moments in the customer journey that can help companies connect to customers. Finally, we discussed the elements of meaningful customer experiences and how they result in better business outcomes.

Watch the on-demand webinar to hear Brian's four moments of truth (he's a great speaker).

While live-tweeting the webinar, I noticed that attendees had many "Aha" moments. The event's Twitter stream was alive with commentary. Take a look below at some key themes that emerged from the discussion between me, the Vision Critical team, and our engaged audience.

Question everything

Customers are not linear

Human are not keywords

Brands must create the experience

Customer connection requires empathy

Engagement is a higher calling

Customer collaboration is valuable

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