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Companies are often focused on winning the love of customers. Whether it’s a SuperBowl ad or a carefully crafted press release, the implicit message in the marketing activities of many brands is this: please love us.

But we think that needs to change. Instead of asking customers to love them, companies should focus on showing how much they love their customers. You need to give love to earn love. When you show customers you truly care, they will love you back.

It’s time we celebrate brands that show their love for their customers. That’s why we’ve launched a new website today celebrating just that. In the #ILoveCustomer website, you’ll find examples of brands that express their love for their customers through videos, photos and tweets. Showing your love to customers isn’t merely a touchy-feely thing to do. The most successful companies put customers at the heart of their strategy. Customer centricity is good business.

Visit the #ILoveCustomers website today and explore cool ways you can express customer love. We also invite you to join the movement and show your customer love using the hashtag #ILoveCustomers on Twitter.

You either love your customers or you don’t. But if you really care, then you need to let your customers know. After all, they expect love to be a verb. Isn’t it time for you to show your love?

How to keep your customers from cheating on you 

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Kelvin Claveria

Kelvin Claveria was the former Content Marketing Manager and was responsible for Vision Critical's blog and social media marketing program. Before joining Vision Critical's global marketing team, Kelvin worked at Dunn PR, a Vancouver-based public relations firm. His experience includes working with lifestyle, real estate, and non-profit clients to develop social media marketing and PR strategies. Kelvin has a Bachelor of Business Administration from SFU's Beedie School of Business.
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