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Companies that rely on social media analytics are only listening to a small slice of their customers. That’s one of the key findings we presented in What Social Media Analytics Can’t Tell You About Your Customers, a report that exposes the shortcomings of social data in driving customer-centricity.

Why do analytics tool provide an incomplete picture? As we reveal in the embedded video below, the limitations stem from the varying degrees of engagement of social media users. Watch the video to learn about the three types of social media users.

Are you an enthusiast, dabbler or a lurker?

Let us know by tweeting one of the following!

Tweet this!CLICK TO TWEET: I’m a social media enthusiast. How about you? #EnthusiastsSpeakUp

Tweet this!CLICK TO TWEET: I’m a social media lurker. This is my one post a month. #Lurkersunite

Tweet this!CLICK TO TWEET: I’m a social media dabbler; therefore I am! #DabblersMixItUp

To explore the differences between the three types of social media users and to discover what you’re missing from social listening, download What Social Media Analytics Can’t Tell You About Your Customers.

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Ben Hudson

As a marketing, advertising and communications professional, Ben has worked with iconic brands such as Telus, Four Seasons, Boston Pizza, iHeartMedia, YVR and The University of British Columbia. In addition to helping Capilano Suspension Bridge Park win the BCMA Marketer of the Year, Ben’s work has been recognized at the Lotus Awards, Applied Arts, Webby, CA, One Show, IABC and the Marketing Awards. West Coast through and through, Ben grew up and lives in Vancouver with his growing family and big black dog.
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