The 2014 Vision Critical Summit is almost here! An annual celebration of strategic thinking and technological innovation, this year’s summit is our biggest yet.
From thought-provoking sessions to networking opportunities with industry leaders, here’s what’s in store for you if you're planning on attending our summit.
1. Extend your toolkit.
Get actionable tips on delivering more strategic value to your company from thought leaders, and some of Vision Critical’s best. We’ve invited some of the brightest minds in customer intelligence, marketing and customer insight. Our top-performing customers will be there to reveal how they collaborate with their customers to drive sales and make better business decisions.
Meet industry heavyweights.
Build your network and connect with leaders in the industry. We savor the opportunity to meet our customers face to face, and we know how much you learn from meeting one another. Get new ideas on how to step up your game by talking to other marketing and insight professionals.
Discover a better way of engaging your customers.
In his closing keynote, Scott Monty, Executive Vice President of SHIFT Communications and former head of social media at Ford, will explore the unfulfilled promises of social media to effectively engage customers.
- Share best practices.
Talk to our product experts and learn how to get more value from your own community. Due to the overwhelming popularity of last year’s summit, we’ve extended our program this year. We’re kicking off Day 1 with sessions for community managers, market research managers, research analysts and other insight professionals. If you’re already a Vision Critical customer, be sure to check out these sessions.
See what insight looks like.
See the Summit unfold on our Graphic Recording Wall. New this year, we’ve invited an illustrator to document the Summit’s highlights with beautiful illustrations. If you’re feeling creative, share your ideas with the artist and watch them materialize right before your eyes.
Share what you’re learning with our social media community. Drop by our social media command center on the main floor to chat with our marketing team and share insight from the Summit.
See a glimpse of the future.
This year’s keynotes tackle some of the most pressing issues in marketing and customer intelligence. Here are some highlights:
From Me Research to We Research.
Vision Critical’s Ray Poynter explores the expanded role of the insight department and what industry professionals can do to thrive in the new era of market research.
How to Thrive in the Age of the Empowered Customer.
Vision Critical CEO Scott Miller and guests reveal why companies need to move beyond a one-way relationship with their customers.
What Social Media Analytics Can’t Tell You About Your Customers.
Alexandra Samuel, Vice President of Social Media at Vision Critical, will discuss why social media analytics can’t tell you everything you need to know about customers.
How Customer Research Can Get Its Mojo Back.
Vision Critical Founder and President Andrew Reid will share a survival guide on how insight professionals can remain relevant today and in the future.
Accelerate your insight program.
Connect with a product expert at our product lounge. Participate in a live demos and discover how your can engage your community in fresh and innovative ways. If you have specific questions about Vision Critical’s technology, we have experts in the pods by the demonstration stage ready to chat with you.
Get your voice heard.
Vote for this year’s Insight Community of the Year winner. If our APAC and EMEA summits are any indication, this year’s North American finalists and winner promise to dazzle the crowd. Finalists this year include Fred Myer’s FMconnect, ESPN’s Fan Forum and Warner Bro.’s A-List Community.
We can't wait to connect with you at the Vision Critical Summit! If you can't make it there in person, you can also follow the action on our Twitter, Facebook, Instagram and Google+ pages or by following the hashtag #VCSummit.
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