Drones, on-demand platforms, user-generated content and the changing millennial lifestyle dominated this year’s Internet Trends Report, a presentation delivered by Mary Meeker, partner at venture capital firm Kleiner Perkins Caufield Byers, at the Code Conference. Entrepreneurs and tech enthusiasts look forward to the the annual report to learn about the state of the web and get a forecast of what’s coming in the next year.
“We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms,” the report notes. “Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations.”
The following highlights stats that are pertinent to marketers.
- In 2014, there were 5.2 billion mobile phone users—73 percent of the global population. (CLICK TO TWEET)
- Video accounted for 64 percent of consumer Internet traffic in 2014. (CLICK TO TWEET)
- Among U.S. millennials, 87 percent say their smartphone “never leaves their side,” and 44 percent use their phone’s camera daily. (CLICK TO TWEET)
- Consumer drone shipments grew 167 percent in 2014, to 4.3 million units. (CLICK TO TWEET)
- The average American adult spends 2.8 hours a day browsing the web on their phone and 2.4 hours a day via their desktop. (CLICK TO TWEET)
- Americans spend 24 percent of their time on mobile. Advertising on mobile, however, only comprises 8 percent of total market spend. (CLICK TO TWEET)
- Content on the web is increasingly dominated by user-generated content as Pinterest pin creation is up 75 percent, Twitch video broadcasts are up 83 percent, Wattpad stories are up 140 percent and Airbnb reviews are up 140 percent year-over-year. (CLICK TO TWEET)
- Millennials, defined by Meeker as those currently between the ages of 15 to 35, comprise 35 percent of the labor force, surpassing both Boomers (31 percent) and Gen X (31 percent). (CLICK TO TWEET)
- A typical Airbnb host in NYC earns $7,700 annually, while an average Etsy seller earns $1,400. (CLICK TO TWEET)
- In India, mobile traffic makes up 65 percent of total Internet usage. (CLICK TO TWEET)
View Meeker’s slides below or check out highlights from last year.