Vision Critical

The customer insight platform
for customer-centric companies

Request a Live Demo

Share

For companies today, the threat posed by customer anger has never been higher. Social, mobile and cloud technologies have given customers—especially those who have grievances—a louder voice than ever before. As brands such as Abercrombie & Fitch, Netflix and Apple can attest, customers today aren’t shy about voicing their concerns. For some brands, mishandling customer anger can be disastrous. With social media as their platform, angry customers can organize a widespread revolt, damaging a company’s reputation, and hurting sales and revenue.

The rise of the angry customer raises important questions: How should your company react when customers express their anger online? Is listening enough? More importantly, how can your company turn negative customer feedback into actionable intelligence?

We answer these questions in Love Your Angriest Customers, a Vision Critical ebook released today. Written by Tyler Douglas, chief marketing officer at Vision Critical, the ebook explores how companies can address customer anger and use it to improve the business.

Get the ebook now to learn the following:

  • Why companies can’t afford to ignore their most irate customers
  • The wrong way to respond to customer anger
  • The four most common mistakes companies make with their angriest customers
  • The four rules companies must embrace to turn anger into love

In the ebook, Douglas says, “The age of the empowered customer is also the age of the angry customer.” Dealing with anger is a constant challenge for brands, but it’s also an opportunity to listen, engage with and learn from customers. Companies that seize this opportunity are well positioned to improve their relationships with customers and to gain valuable feedback that drives innovation and success.

How to keep your customers from cheating on you

Text Size

- +

Kelvin Claveria

Kelvin Claveria was the former Content Marketing Manager and was responsible for Vision Critical's blog and social media marketing program. Before joining Vision Critical's global marketing team, Kelvin worked at Dunn PR, a Vancouver-based public relations firm. His experience includes working with lifestyle, real estate, and non-profit clients to develop social media marketing and PR strategies. Kelvin has a Bachelor of Business Administration from SFU's Beedie School of Business.
Say hello:

Subscribe & Stay Informed

Can't get enough? Want to be notified as we continue to publish new content? Subscribe now and get insights straight to your inbox.