Vision Critical

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Here’s a scary fact: no matter how genius the idea and thorough the planning, most new products are destined to fail.

The stats are discouraging for product management and innovation pros: one study claims that 85 percent of consumer goods end up flops. Another report, conducted in the Harvard Business School, found that that number should be a lot higher: 95 percent.

The difficult truth is that innovation is hard. And with the ever-evolving customer attitudes and behaviors, it’s not about to get easier.

Not every company, however, fails at innovation. In an upcoming Vision Critical webinar, two companies that lead their industries will share what they’re doing differently to increase their chances of developing and selling products customers actually love.

In The Human Side to Product Innovation, retail apparel company Chico’s and construction tool manufacturer DEWALT will reveal how they use authentic, ongoing insight to create better products. The April 28 webinar features Ivy Boehm, senior director of consumer insight at Chico’s, and Shannon Chenoweth, market research ranager at Stanley Black and Decker – DEWALT.

Heather Foeh, VP of customer marketing and advocacy at Vision Critical, will moderate.

If you work in product management, product development, product design or innovation, you can’t afford to miss this webinar. Save your spot now to learn how leading companies are using real-time customer feedback to accelerate the product development cycle.

The Human Side of Product Innovation

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Kelvin Claveria

Kelvin Claveria was the former Content Marketing Manager and was responsible for Vision Critical's blog and social media marketing program. Before joining Vision Critical's global marketing team, Kelvin worked at Dunn PR, a Vancouver-based public relations firm. His experience includes working with lifestyle, real estate, and non-profit clients to develop social media marketing and PR strategies. Kelvin has a Bachelor of Business Administration from SFU's Beedie School of Business.
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