In my new ebook, The Smarter Researcher, I set out 10 ways that market researchers and insight professionals can survive and thrive in today’s changing environment. In this post I highlight 10 market researchers I think exemplify the tips in my book.
Jeffrey Henning (ResearchScape International, USA)
Jeffrey is a serial entrepreneur and a frequent speaker, blogger and contributor to new MR thinking. A key strength of Jeffrey’s is his ability to spot interesting trends and to link them to current thinking and practice—connecting the future with the present. To see examples of his thinking, check out his post on the alternative to long surveys and his weekly roundup of most re-tweeted industry content.
On Twitter, you can follow Jeffrey at @JHenning.
Betty Adamou (Research Through Gaming, U.K.)
Betty is a leading proponent of using games and gamification to revolutionize the way market research data is collected. Betty has shown that traditional surveys are not working and that there are more effective alternatives. Visit Research Through Gaming to access several of her articles and papers.
Follow Betty on Twitter: @BettyAdamou.
Jan has been a major innovator in market research. One of his biggest achievements is introducing the ConversionModel, a market research approach that considers both the customer and the market, in the late ’80s. More recently, Jan has been championing the use of expert systems and the integration of surveys with social media predictive analytics to disrupt the world of brand and image tracking.
A regular in industry conferences, Jan also regularly contributes to GreenBook.
Stephen is Manager Insights at AGL, one of Australia’s leading integrated energy companies. Stephen utilizes two-way relationships with both customers (for example he is currently using an insight community to develop customer intelligence) and the market research industry through various industry initiatives and events. For a taste of Stephen’s work, check out his recap of Merlien Institute’s Mobile Research Mobile World.
He is also on Twitter at @stephengpaton.
David has been entertaining market research clients and audiences with his imaginative and impactful use of storytelling, especially when drawing attention to issues that may have been overlooked. A speaker at TEDxTokyo, he recently left McCann after 28 years to focus on storytelling.
The best way to follow David is through LinkedIn.
Sue is a co-author of The Handbook of Mobile Market Research, a member of the Australian Research Society’s professional development committee and is a frequent workshop leader and conference presenter. She recently curated a mobile special feature for the Australian Research Society.
Follow her on Twitter at @1Sue3.
Fiona has been a driving force for change in MR for many years. Pioneering innovations in mobile and in-the-moment research, Fiona has also pushed for changes in the way market research is organized and recognized. For example, she created the Ginny Valentine Awards, an annual recognition for research pros who exemplify bravery and courage. A leader in innovation, her approach to research is consistently human-centered.
Lenny Murphy (GreenBook, USA)
Lenny has been a leading voice in terms of reviewing all the MR innovations and new market research trends and creating meaningful patterns from them. One example of this role is the GreenBook Industy Trends (GRIT) report, a highly anticipated bi-yearly report that provides a snapshot of key trends in new market research.
Follow Lenny on Twitter @lennyism.
Denyse Drummond-Dunn (C3Centricity, Switzerland)
Denyse has a background on the client-side (including Gillette and Nestlé) and formed C3Centricity to focus on putting customers at the center of the business-planning and problem-solving process. In 2015, she released her book, Winning Customer Centricity: Putting Customers at the Heart of Your Business-One Day at a Time.
On Twitter, Denyse is @Denysech.
Kristin Luck (Kristin Luck Consulting, USA)
Kristin has moved from running a market research business (Decipher) to focusing on educating the industry about growth hacking. Expanding her boundaries beyond market research, Luck founded Women in Research in 2007, providing positive support for women seeking to advance themselves and fellow women in research.
Watch the video below to learn about Kristin’s views on growth hacking and follow her on Twitter at @KristinLuck.
Who would you add?
The market research industry boasts many smart and successful market researchers. This list is just scratching the surface. Did we miss anyone important? Who would you add to the list?