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Provocative keynotes and useful workshops wrapped up the second and last day of the 2014 Vision Critical Summit.

The need to engage the empowered customer was the dominant theme of CEO Scott Miller's opening and closing address. Founder and President Andrew Reid explored the future of customer intelligence, while keynotes from Vision Critical's Alexandra Samuel and SHIFT Communications' Scott Monty tackled social media. Fred Meyer took home the award for North American Insight Community of the Year, narrowly beating ESPN and Warner Bros.

Here's a short sample of top tweets from the lively online conversation about the Summit.

Treat the empowered customer as a business partner.
Interact and engage with customers as trusted advisors in your company instead of treating them as merely consumers.

Market like a human.
Understand that doing business today is personal, and build trust with your customers.

Get a complete picture.
Learn why customers do what they do, and engage them to supplement what you're learning from social media and big data.

Gain competitive advantage by elevating customer intelligence.
Step up your game by following the lead of brands such as Ster-Kinekor Theatres (from South Africa), World Vision Canada and Yahoo.

The 10 Smartest Brands: How They Use Customer Intelligence

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Kelvin Claveria

Kelvin Claveria was the former Content Marketing Manager and was responsible for Vision Critical's blog and social media marketing program. Before joining Vision Critical's global marketing team, Kelvin worked at Dunn PR, a Vancouver-based public relations firm. His experience includes working with lifestyle, real estate, and non-profit clients to develop social media marketing and PR strategies. Kelvin has a Bachelor of Business Administration from SFU's Beedie School of Business.
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