social media


Marketing

10 growth hacking tips from #INBOUND15

Here are the 10 top marketing lessons we took away from the 2015 INBOUND conference in Boston. … Continued

Business Strategy

Why social listening is no longer enough in today’s business world

While it’s critical to consider the benefits of social listening, it’s also necessary to be cognizant of its limitations. … Continued

Business Strategy

The strengths and limitations of social media listening: A Q&A with Sailthru’s Ed Sullivan

Can tuning in to social media really help companies drive revenue? We asked Ed Sullivan, a former Radian6 exec, for his perspective on social listening. … Continued

Customer Intelligence

Here’s how Periscope, Twitter’s live streaming app, could transform your business

The newly released Twitter app Periscope offers a modern twist to better understanding customer opinions, behaviors and preferences. … Continued

Marketing

Cause marketing gone wrong: What sparked the Starbucks “Race Together” backlash

Race Together encouraged Starbucks baristas to start a discussion with their customers about race relations by writing “#RaceTogether” on coffee cups. … Continued

Announcements

Love your angriest customers [New Vision Critical ebook]

Written by Vision Critical’s Chief Marketing Officer, ‘Love Your Angriest Customers’ explores how companies can use customer anger to improve the business. … Continued

Marketing

Why social media analytics can’t help improve your marketing strategy [infographics]

Can social media analytics help marketers come up with better strategies? That’s one of the key questions answered in a Vision Critical report. … Continued

Business Strategy

Social media analytics can’t tell you how to serve your customers

When it comes to optimizing your customers’ experience, your social media dashboard might be leading you towards the wrong path. … Continued

Marketing

3 reasons why social media can’t tell you who your customers are

You may not be listening to the vast majority of your social media audience, but they’re listening to you. … Continued

Marketing

New data reveals what social media analytics can’t tell you about your customers [Infographic]

Social media analytics can’t tell you how to become a more customer-centric company, according to a report from Vision Critical. … Continued

Marketing

3 questions retailers need to answer about social commerce this Black Friday

We already know that social media can help drive sales, but understanding social commerce is even more critical this Black Friday season. … Continued

Marketing

4 examples of companies that took a human approach to marketing

If you‰’re looking to embrace the human-to-human (H2H) approach in marketing, here are some examples to emulate. … Continued

Announcements

Marketing rock star and social media visionary Scott Monty to keynote the 2014 Vision Critical Summit

Scott Monty (Ford Motors, SHIFT Communications) is joining the 2014 Vision Critical Summit 2014 in New York City on October 8 and 9 as a keynote speaker. … Continued

Marketing

4 reasons why social media marketers should embrace the customer revolution

Recently, I had to help my boyfriend find airline tickets for an emergency trip. To find the cheapest airfare, we did what any logical person would do today: search online. We looked at price comparison sites. We read blog posts for tips on how to get cheap flights for urgent trips. And we scoured review … Continued

Business Strategy

3 remarkable stories of companies engaging the empowered customer

Your customers today are more empowered than ever. What does it take to survive? Here are some companies effectively engaging the empowered customer. … Continued

Business Strategy

What the rise of anonymous social networks means for marketing and customer intelligence

Did you know that anonymous social networks are already rising rapidly? In his latest article for FORTUNE Magazine, Vision Critical Founder Andrew Reid shares some interesting stats about anonymous networks. Whisper, for instance, already draws more than 2.5 billion page views a month. Snapchat has 26 million users. The rise of anonymous social networks is … Continued

Business Strategy

9 trends driving the customer revolution

As we outlined in Six Commandments for Surviving the Customer Revolution, we are now living in the age of the empowered customer. In this blog post, we‰’ll look at the many disparate but related trends contributing to the customer revolution and dissect how they empower your customers today. In marketing land, we tend to be … Continued

Marketing

Infographic: Sharers in the collaborative economy are active online and on social media

Sharers in the collaborative economy are more likely to participate in online activities. … Continued

Business Strategy

Your sneak peek: How brands can win in the Collaborative Economy

In the collaborative economy, the people formerly known as your consumers aren‰’t simply consumers. They buy and sell pre-owned goods on eBay and Craigslist. They offer accommodation on sites like Airbnb. They get funding from peers on websites like Indiegogo and Kickstarter. This new way of doing business will soon become a real problem for … Continued

Announcements

Top marketing, business and research posts from the Vision Critical blog in 2013

And that‰’s a wrap. From marketing tips to thoughts on the evolution of the research practice, the Vision Critical blog had a busy year. Based on page views, here are our most popular marketing, business and research blog posts published in 2013: 1. How social media drives purchasing In June 2013, we released our white … Continued

Marketing

7 critical questions to ask when doing ad testing

Getting people to pay attention to ads today is more complex than ever‰ – that‰’s why brands need to be thoughtful when doing ad research. … Continued

Customer Intelligence

3 trends shaping the future market research

In our latest interactive infographic, we analyzed the rich history of market research, from paper-based surveys to online insight communities. But where do we see market research heading next? These three articles elaborate on the trends we can expect to see in the future of market research: 1. The rise of mobile research Many mobile … Continued

Marketing

Pretty and pretty useful: How to create awesome infographics

If you’ve ever thought about creating pretty AND effective infographics‰ in your marketing campaigns, here’s what you need to know. … Continued

Business Strategy

4 dimensions of social media culture that enable online community research

When Compuserve launched in 1969, the company’s earliest forays into online interaction were still two decades away, and the world of social media was utterly unimaginable. But it’s no accident that a business that would ultimate serve as one of the formative stages for the social web appeared at the tail end of a decade … Continued

Customer Intelligence

9 Twitter stats for marketers and researchers

This week, Twitter finally became a public company. In a frenzied but well-orchestrated NYSE debut, Twitter‰’s shares closed at $44.90 after one day of trading, soaring from the initial public offering price of $26. For marketers, Twitter‰’s IPO can potentially spell more marketing and engagement opportunities in the future. The social network is just scratching … Continued

Business Strategy

Social media PR disasters: 4 ways your insight community can help

Most companies today are tapped into the digital grapevine and doing some kind of social media monitoring, listening and direct interaction. But sometimes companies face challenges when determining what they should put out there, and how they should react to consumer-generated content. Figuring out the right voice and time to join the conversation is critical … Continued

Marketing

6 points on how to move a customer towards a quick purchase online

How quickly does a customer go from sharing an item on Facebook, Twitter or Pinterest, to actually buying that item online or in a store? That depends on which “tribe” of social shopper you’re talking about.

Continued

Business Strategy

4 universal elements of community engagement…regardless of size

A frequent question I hear from clients is the following: how do you make a large community intimate and engaging? It’s a question that is relevant not just to insights professionals. As global brands increasingly use social media to connect with customers, maintaining intimacy in a public forum with thousands (or even millions) of people … Continued

Marketing

Real-time marketing: 4 ways customer insights can help brands become more agile

Is real-time marketing the next big thing? Ever since Oreo‰’s ‰”you can still dunk in the dark‰” tweet during this year‰’s Super Bowl, marketers have been talking about real-time marketing and how it might help brands connect with consumers during major events. Just last month, many brands‰ – with varying degrees of success‰ – tried … Continued

Business Strategy

New data on how social media drives purchasing

Social drives sales. That’s the core finding of a story that appears today in the July/August issue of the Harvard Business Review. How Pinterest Puts People in Stores shares the results of Vision Critical research into that network’s impact on the path to purchase. View the story in print or online to learn how Pinterest … Continued

Marketing

Talking Pinterest at the Shopper Marketing Summit

If you think Pinterest was a passing trend that doesn’t matter to your brand or customers, think again. That’s one of the lessons in the presentation we deliver today at the Path to Purchase Institute’s Shopper Marketing Summit. The Summit gathers many of the brightest lights in the retail and CPG space, bringing them together … Continued

Customer Intelligence

Customer engagement matters to companies of every size

Vision Critical has a multitude of Fortune 1000 clients, and more than a third of the 2012 Interbrand 100 are working with us. That‰’s great, but there is a misconception in the broader market that proprietary insight communities are only accessible to the world‰’s largest organizations. It‰’s Not Just For the Big Boys It‰’s true … Continued

Customer Intelligence

Latest data on Facebook, Twitter and other social networks

Back in the 1980s, marketing scientist and statistician Andrew Ehrenberg extended William McPhee‰’s double jeopardy model into the world of market research and fast moving consumer goods (FMCG in Europe and CPG in North America). Ehrenberg showed that larger brands tended not only to have more customers, but their customers were also more loyal. The … Continued

Customer Intelligence

Four disruptive changes in market research

Looking at the next 18 months, I can see four disruptive changes impacting the insight business and market research in a big way, and this post looks at these four. However, my four may not be the ones you had assumed if you had followed the buzz from recent industry conferences. In my next two … Continued

Marketing

Debunking the influencer myth

This post was originally published on the GreenBook Blog on Wednesday, September 5, 2012. Ever since the popularity of Malcolm Gladwell‰’s book ‰’The Tipping Point‰’, there seems to have been a fascination in some marketing circles for identifying influencers and thereby targeting spend more effectively. This has been called ‰’influencer marketing‰’ and almost every social … Continued

Marketing

Making the most of Google Insights

Much of the discussion about passive monitoring has centered on ‰’paid for‰’ social media monitoring tools. Whilst these tools are very interesting, researchers should not overlook the free and powerful Google Insights [http://www.google.com/insights/search/]. Google Insights allows the user to chart the search terms used by people using Google since 2004. Terms entered into Google‰’s search … Continued

Customer Intelligence

Social media channels and recruiting

There are a million ways to recruit people into a community panel‰Û_ Well, maybe not a million but a myriad, for sure. This includes everything on the following list and all combinations and permutations within: targeted eDMs, corporate websites, e-billing, piggy backing on corporate communication, direct mail, advertising (traditional or online), point of sale, events, … Continued

Customer Intelligence

Sharers and lurkers, your invisible social media audience

What don‰’t you know about your social media audience? That is the question we tackled this week at the Mesh Confence, where we shared a sneak peak at the latest social media study from Vision Critical and Emily Carr University. Our slides presented info graphics created by Cheryl Loh, the Emily Carr student who also … Continued

Announcements

Infographic shows how Pinterest drives consumer purchasing

What do people think of Pinterest? What impact is it having on purchase decisions? What do Pinterest‰’s own users see for the future of this burgeoning social network? Vision Critical tackled these questions and more with a joint study undertaken with Emily Carr University earlier this spring. Today the results appear on the Harvard Business … Continued

Customer Intelligence

How to be a better social media listener

Vision Critical made a splash today with its Vision Critical Surveys App for HootSuite. This App marks the further extension of social media into the world of customer intelligence. Companies and individuals alike are maneuvering through social media learning how best to leverage this relatively new yet hugely powerful communications tool. To date the focus … Continued

Announcements

Social media usage in the UK

Today, we published an AskVC report on Facebook and Twitter usage in the UK. Rather than focusing on issues such as ‰’have an account‰’ or ‰’sometimes used‰’ we focused on activities done in the last 24 hours. As the table below shows, the propensity of Internet users to have used Facebook and Twitter in the … Continued

Customer Intelligence

The value and limits of social media

Over the last couple of weeks I have been involved in conference calls, workshops, and webinars addressing the apparently irresistible rise of social media. However, I think social media is being over-hyped by advertisers, market researchers, and even by old media itself. I am not saying social media is not big, I am not saying … Continued

Customer Intelligence

The barriers to Social Media Listening’ research

On Wednesday of this week I had the privilege to be part of the panel of a Netbase Social Smarts debate on social media research, along with Lenny Murphy and Tom Anderson, in an event chaired by Lisa Joy Rosner. One surprise in the debate was the degree of agreement amongst the panel. I think … Continued

Customer Intelligence

12 trends in online and social media research?

Last week I was a keynote speaker at the AMSRS 2011 Conference in Sydney. The title of my presentation was ‰’What‰’s next in online and social media research?‰’. This post is a summary of my presentation and you can download a copy of the paper from here. The starting point for the paper was to … Continued