social media


Why social media analytics can’t help improve your marketing strategy [infographics]

Can social media analytics help marketers come up with better strategies? That’s one of the key questions answered in a Vision Critical report. … Continued

Business Strategy

Social media analytics can’t tell you how to serve your customers

When it comes to optimizing your customers’ experience, your social media dashboard might be leading you towards the wrong path. … Continued


3 reasons why social media can’t tell you who your customers are

You may not be listening to the vast majority of your social media audience, but they’re listening to you. … Continued


New data reveals what social media analytics can’t tell you about your customers [Infographic]

Social media analytics can’t tell you how to become a more customer-centric company, according to a report from Vision Critical. … Continued


3 questions retailers need to answer about social commerce this Black Friday

We already know that social media can help drive sales, but understanding social commerce is even more critical this Black Friday season. … Continued


4 examples of companies that took a human approach to marketing

If you‰’re looking to embrace the human-to-human (H2H) approach in marketing, here are some examples to emulate. … Continued


Marketing rock star and social media visionary Scott Monty to keynote the 2014 Vision Critical Summit

Today, we‰’re excited to announce that Scott Monty (Ford, SHIFT Communications) is joining us at the Vision Critical Summit 2014, in New York City on October 8 and 9 as our keynote speaker. A celebration of strategic thinking and technological innovation, the Vision Critical Summit is an annual event that connects the best and brightest … Continued


4 reasons why social media marketers should embrace the customer revolution

Recently, I had to help my boyfriend find airline tickets for an emergency trip. To find the cheapest airfare, we did what any logical person would do today: search online. We looked at price comparison sites. We read blog posts for tips on how to get cheap flights for urgent trips. And we scoured review … Continued

Business Strategy

3 remarkable stories of companies engaging the empowered customer

Mark Cuban, owner of the Dallas Mavericks and star of the show Shark Tank, once said, ‰”Treat your customers like they own you. Because they do.‰” That quote perhaps best captures the essence of the customer revolution. Your customers today have increasing access to more choices, more information, and more opportunities than ever before. In … Continued

Business Strategy

What the rise of anonymous social networks means for marketing and customer intelligence

Did you know that anonymous social networks are already rising rapidly? In his latest article for FORTUNE Magazine, Vision Critical Founder Andrew Reid shares some interesting stats about anonymous networks. Whisper, for instance, already draws more than 2.5 billion page views a month. Snapchat has 26 million users. The rise of anonymous social networks is … Continued

Business Strategy

9 trends driving the customer revolution

As we outlined in Six Commandments for Surviving the Customer Revolution, we are now living in the age of the empowered customer. In this blog post, we‰’ll look at the many disparate but related trends contributing to the customer revolution and dissect how they empower your customers today. In marketing land, we tend to be … Continued


Infographic: Sharers in the collaborative economy are active online and on social media

In our latest report, Sharing is the New Buying: How to Win in the Collaborative Economy, we revealed that sharers in the collaborative economy are more likely to participate in online activities. As you can see in the infographic below, people who participate in the collaborative economy are more likely to engage in many different … Continued