social media


10 growth hacking tips from #INBOUND15

Here are the 10 top marketing lessons we took away from the 2015 INBOUND conference in Boston. … Continued

Business Strategy

Why social listening is no longer enough in today’s business world

While it’s critical to consider the benefits of social listening, it’s also necessary to be cognizant of its limitations. … Continued

Business Strategy

The strengths and limitations of social media listening: A Q&A with Sailthru’s Ed Sullivan

Can tuning in to social media really help companies drive revenue? We asked Ed Sullivan, a former Radian6 exec, for his perspective on social listening. … Continued

Customer Intelligence

Here’s how Periscope, Twitter’s live streaming app, could transform your business

The newly released Twitter app Periscope offers a modern twist to better understanding customer opinions, behaviors and preferences. … Continued


Cause marketing gone wrong: What sparked the Starbucks “Race Together” backlash

Race Together encouraged Starbucks baristas to start a discussion with their customers about race relations by writing “#RaceTogether” on coffee cups. … Continued


Love your angriest customers [New Vision Critical ebook]

Written by Vision Critical’s Chief Marketing Officer, ‘Love Your Angriest Customers’ explores how companies can use customer anger to improve the business. … Continued


Why social media analytics can’t help improve your marketing strategy [infographics]

Can social media analytics help marketers come up with better strategies? That’s one of the key questions answered in a Vision Critical report. … Continued

Business Strategy

Social media analytics can’t tell you how to serve your customers

When it comes to optimizing your customers’ experience, your social media dashboard might be leading you towards the wrong path. … Continued


3 reasons why social media can’t tell you who your customers are

You may not be listening to the vast majority of your social media audience, but they’re listening to you. … Continued


New data reveals what social media analytics can’t tell you about your customers [Infographic]

Social media analytics can’t tell you how to become a more customer-centric company, according to a report from Vision Critical. … Continued


3 questions retailers need to answer about social commerce this Black Friday

We already know that social media can help drive sales, but understanding social commerce is even more critical this Black Friday season. … Continued


4 examples of companies that took a human approach to marketing

If you‰’re looking to embrace the human-to-human (H2H) approach in marketing, here are some examples to emulate. … Continued