social media


Business Strategy

The strengths and limitations of social media listening: A Q&A with Sailthru’s Ed Sullivan

Can tuning in to social media really help companies drive revenue? We asked Ed Sullivan, a former Radian6 exec, for his perspective on social listening. … Continued

Customer Intelligence

Here’s how Periscope, Twitter’s live streaming app, could transform your business

The newly released Twitter app Periscope offers a modern twist to better understanding customer opinions, behaviors and preferences. … Continued

Marketing

Cause marketing gone wrong: What sparked the Starbucks “Race Together” backlash

Race Together encouraged Starbucks baristas to start a discussion with their customers about race relations by writing “#RaceTogether” on coffee cups. … Continued

Announcements

Love your angriest customers [New Vision Critical ebook]

Written by Vision Critical’s Chief Marketing Officer, ‘Love Your Angriest Customers’ explores how companies can use customer anger to improve the business. … Continued

Marketing

Why social media analytics can’t help improve your marketing strategy [infographics]

Can social media analytics help marketers come up with better strategies? That’s one of the key questions answered in a Vision Critical report. … Continued

Business Strategy

Social media analytics can’t tell you how to serve your customers

When it comes to optimizing your customers’ experience, your social media dashboard might be leading you towards the wrong path. … Continued

Marketing

3 reasons why social media can’t tell you who your customers are

You may not be listening to the vast majority of your social media audience, but they’re listening to you. … Continued

Marketing

New data reveals what social media analytics can’t tell you about your customers [Infographic]

Social media analytics can’t tell you how to become a more customer-centric company, according to a report from Vision Critical. … Continued

Marketing

3 questions retailers need to answer about social commerce this Black Friday

We already know that social media can help drive sales, but understanding social commerce is even more critical this Black Friday season. … Continued

Marketing

4 examples of companies that took a human approach to marketing

If you‰’re looking to embrace the human-to-human (H2H) approach in marketing, here are some examples to emulate. … Continued

Announcements

Marketing rock star and social media visionary Scott Monty to keynote the 2014 Vision Critical Summit

Today, we‰’re excited to announce that Scott Monty (Ford, SHIFT Communications) is joining us at the Vision Critical Summit 2014, in New York City on October 8 and 9 as our keynote speaker. A celebration of strategic thinking and technological innovation, the Vision Critical Summit is an annual event that connects the best and brightest … Continued

Marketing

4 reasons why social media marketers should embrace the customer revolution

Recently, I had to help my boyfriend find airline tickets for an emergency trip. To find the cheapest airfare, we did what any logical person would do today: search online. We looked at price comparison sites. We read blog posts for tips on how to get cheap flights for urgent trips. And we scoured review … Continued