In the collaborative economy, the people formerly known as your consumers aren't simply consumers. They buy and sell pre-owned goods on eBay and Craigslist. They offer accommodation on sites like Airbnb. They get funding from peers on websites like Indiegogo and Kickstarter.
This new way of doing business will soon become a real problem for big brands. Because of the rise of the collaborative economy, your customers are no longer simply consumers - they're also producers, funders, sellers and distributors, often competing with established brands.
On Monday, March 3rd, Vision Critical is releasing Sharing is the New Buying: How to Win in the Collaborative Economy, a groundbreaking report we wrote with Jeremiah Owyang of Crowd Companies. The report will paint a picture of the people participating in the collaborative economy and provide crucial recommendations on how brands can respond and win.
We're delighted to release a sneak peek infographic today.