Marketing

What motivates customers to choose one brand over another? [webinar recap with brand expert Bruce Philp]

What motivates customers to choose one brand over another? [webinar recap with brand expert Bruce Philp]

What does it take to create a brand that customers love?

Last week, renowned brand guru and award-winning author Bruce Philp (Rogers, ING Direct, Expedia.ca) joined us to discuss the role customer intelligence plays in creating and maintaining a brand that people love.

So what does it take to create a brand that customers love? According to Bruce, creating a brand that customers love starts by sharing a familiar set of human values and motivations. But ultimately Bruce says, ‰”if you want to win at branding now, it‰’s got to be about listening, not just measuring.‰”

To that end, register and listen to Bruce now, or read on to catch a few of the more poignant revelations from the webinar.

>> Listen to Bruce Philp now

Accept marketing‰’s new mandate.

Empowered customers don‰’t perceive brands because of what marketers tell them. Marketers need to rethink what they do.

Build trust with your customers.

Your bottom line depends on how many people believe you won‰’t let them down. You begin to build trust by listening.

Create shared values with customers.

Customers do business with companies whose values align with theirs.

Listen to all your customers, not just the innovators.

Don‰’t let the loudest voices dictate what you do next. Listen to the voices of all people, including the customers you don‰’t have yet.

Build an ongoing relationship with your customers.

In the age of the customer, you build your brand by engaging your customers and building a relationship with them.

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